Your Brand On LinkedIn: Don’t Tell Me, Show Me

There's something about the word expert that can sometimes make you think of a used car salesperson. Sure, not all are bad. But you definitely have your eyebrow up as to whether or not you’re being bamboozled into buying a piece of junk that’s not worth the asking price. Looking for a new career opportunity is no different than being a salesperson. You’re selling your skills with the hopes of getting hired for a good salary. But the truth is not every candidate is qualified for a role, and it’s not always easy for a manager to know if they’re getting a lemon. Recruiters receive hundreds of emails from job seekers every day saying they are the "ideal candidate" for a position (sounds familiar, right?). Everyone claims to be experts in their field to try to close the deal. But realistically that's not the case. Talk is Cheap Anyone can proclaim to be an expert. If you look around on LinkedIn, it's filled with experts. There is no shortage of people telling you how to get a … [Read more...]

The Minimalist Guide to Networking on LinkedIn

Networking can sometimes feel like a bad dream where you're forced to talk in front of a group of people naked. (Or is that public speaking?). Either way, it can be an awkward experience for many professionals, to say the least. Regardless of how you feel about networking, the value of connecting with other professionals on LinkedIn is a well-known personal branding strategy. After all, you want access to opportunities, which means connecting with other professionals who can help you reach your career goals. There's nothing wrong with that. Here’s what’s wrong: Some people are guilty of making common LinkedIn networking mistakes that leaves a stench like one week old kale left in the refrigerator (if you don't eat kale trust me, it stinks after a while). Let's take a look at three simple tips that will help you get the most out of networking on LinkedIn. 1. Remember the Meaning of Networking “Networking: The exchange of information or services among individuals, groups, or … [Read more...]

The 3 R’s of Building Your Personal Brand on LinkedIn: Respond, Relate, Reciprocate

Imagine having a conversation with a group at a networking event and someone comes in, stays for a few minutes, hands everyone a business card, and then leaves. Would you want to build a business relationship with that person? Probably not. And rightfully so. Even if the person seems interesting based on what you gathered, clearly you weren’t left with a warm and fuzzy feeling because something was missing: a genuine connection. Now maybe this is an exaggerated example of what not to do in a networking situation. But here’s the point: Some professionals are inadvertently leaving their LinkedIn network out in the cold due to a lack of presence. With over 200 million users in their network, as LinkedIn reported last year, this is without a doubt a key platform for building your personal brand. But you can’t just create an account and leave it hanging around to hopefully be found. You have to get out there—join the conversation— and put in the work to see the benefits. Now of course this … [Read more...]

Personal Branding Trends for 2014: Online Content – from Create to Curate

When social media became hot, it seemed as if every career-minded professional started their own media channel. “I must have a Blog,” many thought. They set out to build their own content machine – creating original content – even if they didn’t enjoy writing or have much to say. That has gotten old. The Blog has become another mouth to feed – one more item to maintain on a seemingly bottomless “to-do” list. This rush to become Rupert Murdoch or Ted Turner has subsided. And with good reason. It’s not always about the content you create; more often, it’s about the content you curate – your ability to be on top of everything that is happening in your industry/job function that will be in demand in 2014. After all, that’s what Murdoch and Turner did: they didn’t become successful by personally writing content themselves. Instead, they created outlets that showcase what their staffs and other professionals have produced, from journalism to entertainment. With the volume of media … [Read more...]

Visibility, Memorability and Credibility Equal Profitability

I encourage each and everyone to be ready for and open to opportunity – even if you wholeheartedly enjoy what you’re doing because you just never know. What’s the best way to be ready? It’s to do things that keep you visible, memorable and credible. Know What Makes You Unique Whether you’re looking to go into business yourself or open to new opportunities in the world of work, know what makes you so very unique. Research people and companies that mirror your values and passion. To identify what values you deem most important – ask yourself this key question: What are three of your favorite brands and why? The “and why” is the value to focus on. It’s not really important what your favorite brands are but it is important to know why you like them. Those attributes are ones that you value and deem important which means they are values you possess, strive for and seek. Dress For Inclusion Dress for success may not be your battle cry yet it is important that you dress for … [Read more...]