Keeping Yourself Top of Mind

April 18, 2013 by Leave a Comment
no1

One of the greatest challenges faced is constantly being able to keep yourself top of mind to those you would like to connect with, work with or do business with. Due to the vastness of the online world, keeping your personal brand on the minds of your audience takes great skill and employing the right techniques. Get under the spotlight First of all, you need to know where the limelight is at the moment, because that’s where you want to be. The ideal method is to utilize keyword searches to uncover new trends, primarily through social sites such as Twitter, Facebook, Instagram, and Google+. These sites constantly update the latest information and the hottest topics being discussed. You’ll have to do a round-up of the news from around the web. After that, consider what topics the industry leaders are covering at the moment and how you fit into those emerging trends. Consider what unique experiences you have that would blend with such trends. Can you apply your brand to … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Personal Branding Trends, Social Media Tagged With: , , ,

Who You Like – Built by Association

March 28, 2013 by Leave a Comment
Facebook Like

While many brands are concerned with the number of “likes” that their own personal brand social sites gain, there is another type of “like” that is affecting you as well. Have you ever considered what topics, pages, and brands you “like” on social sites like Facebook? Those likes may be affecting your brand’s image more than you might consider. With the variety of subject material on social sites, it’s easy to get caught up liking new pages and brands without first investigating them. Even if they turn out to be un-relatable to your personal brand, we may like them at the moment, or something on them, or even simply because a friend recommended we liked them. This is one of the many reasons why it’s so important to regularly clean up your social sites. What apps are obsolete? Which pages fail to represent your brand’s values or interests effectively? Basically, your “likes” are building a profile with your social account that is ancillary to your … [Read more...]

Filed Under: Expressing Your Brand, Exuding Your Brand, Social Media Tagged With: , , , , , ,

Do You Google You?

February 28, 2013 by 2 Comments
Computer business

When was the last time you did some good market research about your personal brand? They say that “social is for ideation; search is for confirmation”.  When someone searches for you, do they find confirmation that you are who you portray you are; that you are associated with your expertise and industry? Don’t you ever wonder how easily you come up in a search? Google constantly searches for the most relevant and recent information that conforms to a certain topic. So, Googling yourself is a great way to check how easily you and your brand can be found via the internet. Search not only for your name – search for where your profile shows up in social networks (Facebook, Linkedin, and Twitter are most popular), blogs, video content, and even your website. When you check your personal brand, it’s important that you achieve top ten results. This can help you gauge your use of keywords and tags, and even point out some locations that you might want to target with … [Read more...]

Filed Under: Personal Branding Quick Tips, Personal Branding Trends, Social Media Tagged With: , , , ,

Build Your Brand Group by Group

February 7, 2013 by Leave a Comment
business growth

Developing your brand’s networks isn’t only done through a one-on-one level. In fact, networking with a group is potentially one of the most ideal methods through which one can build their brand. Group conversation has much to offer, such as relationship building, affirming your expertise, and discovering new opportunities. Building your brand group by group allows you the benefit of interacting with several others with different viewpoints. First of all, it’s important to note that limiting yourself to one group isn’t going to grow your business as well as multiple groups will. So, keep your options open at all times and explore the different opportunities to engage in group discussion. Online groups The advantage of using a group to facilitate thought is that everyone benefits. This is basically a learning opportunity for you and those involved. Social networks, such as Linkedin, provide the opportunity to engage in conversation with others within a group. Using … [Read more...]

Filed Under: Personal Branding Quick Tips, Personal Branding Trends, Social Media Tagged With: , ,

Google Author Rank and Your Personal Brand

January 17, 2013 by 1 Comment
google+

Google is renowned for its ability to find and share the information users want to see, and now it has taken it a step further. It has provided a recent addition to optimizing search engine results. The addition of Author Rank allows those that generate material in the online world to be found in a new way. Google has been known to use Google + to influence search results. The +1 feature refers users based on their own networks. When searched, an article shows up with a +1 by the user(s) and becomes a higher ranked result for these searches. With the use of Google +, Google is using a new attribute called Author Rank to influence search results. What You Need to Know About Google Author Rank Basically, Google is going to prioritize authors according to their expertise to improve search results and potentially outweigh spammed materials that were previously gaining high rankings (abundantly publicized with the overuse of keywords). This is great news for those who generate … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Quick Tips, Personal Branding Trends, Social Media Tagged With: , ,

10 Secrets to a Personal Brand Upgrade – Part 2

January 13, 2013 by Leave a Comment
women speaker

In part 1 of this two-part series I offered the first 5 secrets to your personal brand upgrade for 2013. Here are the remaining 5 secrets to be an awesome New You in the New Year! 6. Build "Me to the Power of We" Your personal branding success is ultimately determined by both your ability to communicate your unique promise of value AND your communities capability to magnify your brand. Your brand grows exponentially by others touting your value. Make it a goal to build the 'we' that will support your brand. Join LinkedIn groups related to your expertise, search for opportunities to be a guest blogger, comment on blogs in your niche, sponsor a 'blogathon' on your own blog, start an interview series and introduce thought leaders to your community. The opportunities are endless to build a community that will in turn grow your brand. 7. Focus on Your Real Clout, not Klout! Your online community and tribe is very important but do not forget about the "real world". We often get … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Quick Tips, Strong Personal Brands Tagged With: , , ,

Personal Brand Word of Mouth on LinkedIn

November 29, 2012 by 2 Comments
LinkedIn

While there are plenty of social sites with beneficial marketing applications, LinkedIn is the ideal social platform for any personal brand with the desire to generate a valuable business network. But like any other social site, it must be used and applied properly in order to gain the most benefit. There are a few areas that every LinkedIn profile should pay close attention to in order to improve their visibility and encourage networking. The most important thing to keep in mind is audience perception. How do they view your LinkedIn experience? Are you influential? And above all, how can you make yourself a valuable asset to their network. How to Get the Most Out of LinkedIn Improve your presence  Most important starting point is to claim your URL. It’s easy and gives you your own spot right on the web, making it easier to locate your material. Then there is the benefit of apps through LinkedIn. You can utilize these apps to promote your LinkedIn profile – such as … [Read more...]

Filed Under: Exuding Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media Tagged With: , ,

What Have You Heard About Social Media

November 8, 2012 by 1 Comment
social media

What have you been told about social media? Blogs and discussions are renowned for celebrating social media’s impact on the business world. The problem with this is that it makes social media marketing sound easy and a guaranteed success story. Of course, these stories tend to result in disheartened users who try social marketing and find the exact opposite. So, what’s the real issue here? Is social media all it’s made out to be? In truth, it is an extremely useful tool. But, that always depends on the application and the method by which it’s employed. Therefore, it is imperative that brands which utilize social media understand what is true and what is false. Is Social Media Marketing Really an Easy Task? Sure it’s easy to set up an account and share a few postings. But, is what you’re doing effective? The claimed simplicity of using social media is a stretch, to say the least. There are certain tools and techniques that can be employed, each being more or less … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media Tagged With: , , , ,

Maximize Twitter to Monetize Your Brand

November 1, 2012 by Leave a Comment
twitter icon

Twitter is one of the most widely recognized and versatile social marketing tools appropriate for your personal branding efforts- just as long as you know how to maximize its benefits. Twitter isn’t just about tweeting popular information or discussing with associates. It is about networking with as many individuals as you can. But, therein lies the task- how do you expand the visibility of your brand? Excessive tweeting and even posting valuable information or helpful links isn’t necessarily going to improve awareness. There are certain tools and techniques that need to be applied in order to make the most of your online Twitter existence. Improve your following One of the most powerful tools on Twitter is the hashtag (#)Ensure that you utilize hashtags to grab the attention of others- on special days like #FF (Follow Friday). This is basically a tool that allows you to recommend other Twitter accounts and mentionable brands. It’s a great opportunity to improve your … [Read more...]

Filed Under: Personal Branding Trends, Social Media, Strong Personal Brands Tagged With: , ,

Best Practices for Using Instagram for Your Personal and Business Brand

October 11, 2012 by 1 Comment
Instagram

Social media has proven to be a fast and efficient marketing tool for businesses of any size. For individuals, it is a savvy means to stay in touch with the people you know. Instagram is one of the more popular new kids on the block as far as social media is concerned. One of the reasons that Instagram is so popular is that it uses photos to convey a message. This is a marketer's dream as photos and pictures tend to attract more attention and draw more people as compared to textual content. As a person, you may also benefit from growing your profile by using Instagram. Using Instagram on Facebook will increase the visibility of your profile since people share and interact with photos more than any other content that is available. The app allows you to run your photos through a filter, which in essence, just edits them so they look better and more professional. You can also share photos on your Twitter account so that you can garner more interest and get more people to follow … [Read more...]

Filed Under: Social Media Tagged With: , ,
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