Why Did I Do MySpace and How Do I Undo It?

March 7, 2013 by Leave a Comment
myspace

With the advancement of the social world, we’ve been introduced to networks such as Facebook, Pinterest, and Twitter. But often, we neglect the older ones that may have gone overlooked and forgotten with time. One such social network is MySpace, which was once a very prominent method of individual interaction. Users posted crazy pictures of themselves, decorated it with wild content, and weren’t as concerned with it becoming a part of their lives later on. But as a brand, a site like this can become something you don’t want hurting your image or reputation. It may be a matter of failing to provide the right image, or it could be that you no longer have access to the original email used to set up the site. Regardless of what reason, the fact that MySpace pages aren’t easy to delete without any access means you’re stuck with it on your rankings. Locate the problem This is one of the most difficult issues to confront in the online world, especially if a link carries … [Read more...]

Filed Under: Everything is a Brand, Personal Branding for Careers, Personal Branding Quick Tips Tagged With: , , , ,

Build Your Brand Group by Group

February 7, 2013 by Leave a Comment
business growth

Developing your brand’s networks isn’t only done through a one-on-one level. In fact, networking with a group is potentially one of the most ideal methods through which one can build their brand. Group conversation has much to offer, such as relationship building, affirming your expertise, and discovering new opportunities. Building your brand group by group allows you the benefit of interacting with several others with different viewpoints. First of all, it’s important to note that limiting yourself to one group isn’t going to grow your business as well as multiple groups will. So, keep your options open at all times and explore the different opportunities to engage in group discussion. Online groups The advantage of using a group to facilitate thought is that everyone benefits. This is basically a learning opportunity for you and those involved. Social networks, such as Linkedin, provide the opportunity to engage in conversation with others within a group. Using … [Read more...]

Filed Under: Personal Branding Quick Tips, Personal Branding Trends, Social Media Tagged With: , ,

The Best Business Cards to Showcase Your Personal Brand

October 4, 2012 by 2 Comments
business card

Business cards are still a vital part of a personal marketing strategy.  They have been around since the 15th century when they were first used in China. And, they still hold more credibility than any “phone bump” or a “virtual card” in a face to face meeting. Business cards are meant to compliment word of mouth marketing and relationship building. After making an initial connection, you give a card to help the potential client get to know more about your business or the kind of services you give. These cards are a very powerful marketing tool even as more and more people embrace technology. Instead of merely being documents with contact information, business cards provide information to fill the  gap of what someone does, who they benefit and how; and what makes them unique. Five Foundational Components A business card is someone’s first image impression of you and needs to be of the best quality. To ensure that your card is always effective as a marketing … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Personal Branding Quick Tips, Social Media Tagged With: , , ,

Fact or Fiction? Know the Facts for Powerful Word of Mouth for Your Personal and Entrepreneurial Brand

September 6, 2012 by Leave a Comment
social media

If you are one of those businesses that think that the concept of the internet is overrated, then it is probably because you have heard of the social media myths. Today, the internet has become an important tool in marketing, most especially social media. Many small business owners and entrerpeneurs may now be on the verge of discovering some of the social media myths that can hurt their personal brands. The following are some of the myths that have been around about social media that may be the sole cause of small businesses being hesitant to utilize it. Marketing in social media is free Time is money. Any business owner would tell you that. Social media may be free but the amount of time that you spend trying to market your brand on social media means that you are spending money on it. Because some businesses think it is free, they tend not to utilize it well. Avenues such as Twitter, YouTube and Facebook are great places to help build your brand. It is therefore … [Read more...]

Filed Under: Expressing Your Brand, Social Media Tagged With: , , ,

Your Personal Brand in Pictures

May 31, 2012 by 3 Comments
pictures

I’m fairly certain that you’ve already used a picture to convey your message a time or two. There are times that it’s a lot more effective in engaging your audience than merely using written content. But have you ever considered using SlideShare to promote your personal brand? Though you may view it as only a place where you can upload PowerPoint presentations and share them online, it can be a lot more than that. It can actually be a powerful tool in your personal branding campaign. Why use SlideShare for expressing your personal brand? Here are some reasons: 1. It has Google juice Did you know that your SlideShare presentations get indexed in Google and can help you rise to the top of the search engine results? If you’re creating a SlideShare presentation, make sure that you keyword-optimize it for the search engines, so that your presentation can come up on page one of Google search results. This can really help your personal brand, since SEO is one of the most … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Trends Tagged With: , ,

Who Else Wants a Personal and Profitable Connection?

March 15, 2012 by 2 Comments
businesscall

Connections make the world go round. To achieve success in this world, most of the time, it’s not really what you know, but who you know. Trust is the building block of any relationship, and this includes the relationship between a seller and a buyer, an employer and an employee, and a professional and a client. This is why it has become essential for both business and personal brands to create strong personal connections with their customers and audience. This could mean the difference between success and failure. People listen, follow, and buy from individuals and companies they know, like and trust, which is why building a relationship with your audience or followers is key to the success of your personal brand. How exactly do you do this? How do you create strong personal connections with your audience both online and off? Here are some tips: 1. Remember that first impressions are important Whether you’re meeting a client for the first time in person or interacting … [Read more...]

Filed Under: Personal Branding Quick Tips, Social Media Tagged With: , , ,

I’m on Twitter-Now What???

August 22, 2011 by Leave a Comment

Today, I wanted to share with you a Twitter Management Tool called HootSuite (www.hootsuite.com). I’ve had many people ask how to manage and tweet from multiple Twitter accounts, and HootSuite is designed to handle this well. I personally don’t have multiple Twitter accounts, but I do know people who do and they say that using HootSuite’s dashboard makes tweeting from different accounts a breeze. Let me highlight just a few of the features: I placed a red arrow on the dashboard area for the Twitter accounts. If I had multiple Twitter accounts, they would appear here. I could simply check from which account I wanted to tweet or select “all” accounts. You can tweet now or later. As you see in the picture, if you click on the link “send later” by the little clock icon, you will have the ability to schedule your posts. You can also be alerted by email when your scheduled tweet is sent. You can also set up your RSS feed within HootSuite if you blog. I actually … [Read more...]

Filed Under: Social Media Tagged With: , , , ,

The Social Media Background Check

July 7, 2011 by 4 Comments

In today’s world, your online reputation precedes you. Employers are searching the internet for information about you, the potential employee, and what they find can be used for or against your job application. Another criterion in evaluating you as a contact or candidate Background checks don’t only include your criminal and credit record – you will now may undergo a social media background check. The Federal Trade Commission has given its approval to Social Intelligence Corporation to sell reports of the check they make on your social media accounts to employers. And this file will be kept for seven years. So when was the last time you did a social media check on yourself? Are you the type of person who censors yourself when you’re online, and takes care of what content you put out for the public? Or are you the type who doesn’t really care, who basically says and posts whatever you want online, considering this as a way of expressing yourself? Reputation … [Read more...]

Filed Under: Expressing Your Brand, Social Media Tagged With: , , , ,

Do You See What I See?

June 13, 2011 by 2 Comments
Magnifiying Glass over Computer and Word Search

The overwhelming majority of employers and recruiters Google potential candidates and the more I poll audiences to see if they realize this possibility, the more I find that at least half of the attendees never considered this probability. Have you Googled your name? If not, put your name in quotations (e.g.  “Kristen Jacoway”) and see the results you obtain on the first 3 pages. Why only 3 pages? iProspect did a study that found that 92% of respondents do not click past page 3 of a Google search result. Three Tools for Evaluating Your Own Online Brand 1.     Online ID Calculator: The online identity calculator was developed by William Arruda and Kirsten Dixson who wrote Career Distinction. You will enter some data about yourself plus the results you receive when you Google your name. The calculator will score this information and rank you as Digitally Disguised, Digitally Dissed (means you have unfavorable results), Digitally Dabbling, and Digitally … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs, Social Media Tagged With: , , , , , , , ,

Top 3 Apps for a Stellar LinkedIn Profile

May 30, 2011 by Leave a Comment
Apps Word on White Laptop Computer

With your new, stellar LinkedIn profile, you will want to add apps to showcase your expertise. Used strategically, adding apps contributes to the functionality and depth to your profile. Only add apps that facilitate personal branding efforts; otherwise, your profile will appear unfocused. Blog Link or WordPress Application My first favorite app is the "Blog Link" or "Wordpress" if you are blogging in your area of thought leadership. This app allows for  your blog to automatically feed into your LinkedIn profile. The feature I appreciate is that it gives a teaser to your blog post; however, for a person to read the entire post, they have to click the title to continue reading it on your blog thus driving traffic to your website. One piece of advice: If your blog is about your cooking passion and you are trying to build your brand as an IT expert, then feeding your cooking blog into your LinkedIn profile will confuse the brand you are trying to build. Google Presentation … [Read more...]

Filed Under: Social Media Tagged With: , , , , , , , ,
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