The Importance of Tweet Reach to Your Personal Brand

August 16, 2012 by Leave a Comment
Twitter Reach

It doesn't matter if you are offering the best deals in the world on the most coveted products; if nobody has heard of you, no one will do business with you. Those who have something to sell are expected to reach out and find clients, not the other way around. The good news is that the internet has opened up a whole world of opportunities for those trying to give their personal brand some exposure and one of them that you are probably familiar with: Twitter. Naturally, using Twitter to increase your Google search rankings is more complicated than simply sending out tweets from time to time; you need to know what to write, how to write it, and even when to publish it. Here is a brief guide which should give you a good idea of how to do all of that. When to Tweet To start things off, let's have a look at when the best time to send out a tweet is. Various statistical analyses have suggested that in comparison to weekdays, Saturday and Sunday have a 17% increase in engagement, … [Read more...]

Filed Under: Expressing Your Brand, Personal Branding Quick Tips, Personal Branding Trends, Social Media Tagged With: , , , ,

Bagels, Sausages, Olympics & Protecting Your Brand

August 7, 2012 by 1 Comment
Olympic specs

With the Olympics the great thing about living in one country and coming from another is you get to root for both- in other words you have double chance of celebration! To date Canada has performed below expectations but team GB is certainly rocking it, with 6 days to go they are already at the same number of Gold medals as Bejing with, I am sure, more to come. But when it comes to your personal brand, you cannot afford to have two sides. Your personal brand is you and needs to be consistent on all fronts. The International Olympic Committee is almost manic about its control of the Olympic brand and logo. Mostly to help protect the sponsors and the huge investments they make in wanting to be recognised and associated with the event. So what is the Olympics showing us that you can apply to your personal brand? 1. Close monitoring and where and when your brand is used. There have been numerous instances of the IOC stepping in and asking businesses to remove associations … [Read more...]

Filed Under: Personal Branding Quick Tips, Sports, Television Tagged With: , ,

Taking Time Out to Create New Habits

August 1, 2012 by Leave a Comment
meditation-6

I recently returned from a 5-day meditation retreat outside of Kyoto, Japan. Meditation used to be a regular part of my life a few years ago, but has unfortunately taken a back-seat. Other things have occupied my time and meditating even for just 15 minutes simply became a chore. However, I have felt an urge, almost a calling, to bring meditation back into my daily routine. My life used to be less stressful and much more balanced when I disconnected myself for 25 minutes every morning and evening. I wanted this back. I needed this back. Off the Social Media Grid In the past year I have been grateful for the role social media has played in my life. It has helped me to launch my business, connect with amazing thought leaders, and express my personal brand. It has become part and parcel of daily life - but perhaps too much. Time I could have spent meditating or even just enjoying the present moment has been replaced with tweets, likes, comments, +1s, pins, etc. I can't even … [Read more...]

Filed Under: Discovering Your Brand, Social Media Tagged With: , , , ,

$2 billion+ losses, thoughtless tweets or resume lies – it’s all about personal brand leadership…..or not

May 22, 2012 by Leave a Comment
Everest

When you set out to go mountain climbing, as in business, there are a number of factors that increase your chances of success, but if not can cause a fall. Knowledge - past experience, having all the right equipment packed, planning your route, practicing the more difficult traverses ahead of time. Teamwork - having the right team with you, knowing everyones strengths (and weaknesses), understanding you do not have all the answers. Realism - not living in the clouds thinking whatever happens that it's all going to be great. Having dreams yes, but ensuring your feet are set firmly in reality so that you make clear headed decisions. This past weekend's deaths of four climbers on Mount Everest, highlight the continual human drive to achieve the ultimate pinnacle. People with the drive to fulfil lifelong dreams and goals, willing to pay the ultimate price. Without knowing all the details and what they faced you do wonder if they stuck to those three principles. Recently we … [Read more...]

Filed Under: Executive Branding, Personal Branding for Careers, Social Media Tagged With: , , , ,

Twitter Face Time

December 15, 2011 by 2 Comments

Social media has quickly become one of the most popular platforms for brands to reach out to their consumers. More and more brands are scrambling to ensure that they have a social media presence, so they can get ahead of their competitors and get their share of the market. The thing about social networking sites such as Facebook and Twitter is the fact that it’s so easy for brands to create their accounts there and start getting likes and followers. But the question is, do consumers really want to engage with brands via social media? According to a recent global study done by TNS Digital Life, 57% of people in mature markets are just not interested in connecting with brands through social media. Americans (60%) and Britons (61%) are particularly disinterested in having brands occupy their social space – so should brands continue using these platforms to connect with consumers? The answer is yes, of course, but the challenge for brands is to offer social networking users … [Read more...]

Filed Under: Personal Branding for Careers, Personal Branding For Entrepreneurs Tagged With: , ,

Personal Branding Resources

December 1, 2011 by Leave a Comment

These resources are brought to you by William Arruda as part of the Reach 10th Anniversary Celebration ... 10 Things You Probably Don’t Know About Reach Personal Branding Top 10 Videos from Personal Branding TV Top 10 Social Media Dos for A Successful Job Search 10 Ways to Give to Your Network 10 Days to Establishing and Achieving Your Goals Top 10 Ways to Unearth The Brand Called YOU Top 10 Most Viewed Commercial Breaks 10 Days to Understanding Your Professional Reputation 10 Ways to Build and Maintain Your Professional Network 10 Days to Writing a Compelling Branded Bio 10 Steps to Recession-Proof Your Career Ten Most-Read Blog Posts from The Personal Branding Blog 10 Days to a Perfect Linkedin Profile 10 Tools For Creating a Website That Exudes Your Personal Brand Ten Days to Creating Your Personal Brand Identity System The Ten Most Re-Tweeted Tweets Ten Tips Towards Career Reinvention Ten Days to Positioning You and Your Brand How Not to Build Your … [Read more...]

Filed Under: Discovering Your Brand, Employee Brand Activation, Employees Are The Brand, Everything is a Brand, Executive Branding, Expressing Your Brand, Exuding Your Brand, Personal Branding for Careers, Personal Branding For Entrepreneurs Tagged With: , , , , , , ,

The Ten Most Re-Tweeted Tweets

November 22, 2011 by 1 Comment

The Ten Most Re-Tweeted Tweets: 1. Personal Branding Video: What is the color that best represents your personal brand? - http://360rea.ch/dB5YwD 2. @WillamArruda explains Google Gatekeeper, Personal Branding Trend # 11, in this video http://budurl.com/googlegatekeeper 3. Did you miss this month's Reach Personal Branding Inteview w/ Seth Godin? Listen here: http://t.co/BFYfn94H #ReachInt 4. @WilliamArruda explains how text-only content is no longer good enough for a strong personal brand http://bit.ly/fMKwcw 5. Personal Branding Trend # 6: Web Purity @williamarruda explains why it is important for you to track http://budurl.com/webpurity 6. Missed @WilliamArruda's interview with @DanielPink? Don't worry. You can download the audio here: http://bitly.com/dmxtQS 7. @WilliamArruda talks about one of the Top 11 Personal Branding Trends, Anywhere Hiring http://budurl.com/anywhere (Video) 8. Missed yesterday's Reach Personal Branding Interview w/ @MitchJoel? No … [Read more...]

Filed Under: Reach 10th Anniversary Celebration Tagged With: , ,

Engage Brain Before Tweeting – 5 Personal Brand Lessons From Ashton Kutcher

November 16, 2011 by 3 Comments
Aston Kutchner

So another celebrity, this time Ashton Kutcher, has proven to us all what we already know - that we are no different from each other when it comes to making mistakes. Last week on seeing the headline about Penn State firing their football coach he immediately put his stream of consciousness on Twitter and told his 8 million followers what he thought. This was his original tweet; @aplusk: How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste Within minutes the backlash started, nasty responses started to fly and within hours he had removed the tweet, apologized and then decided to suspend tweeting whilst he no doubt consulted with his PR advisors. As of immediately I will stop tweeting until I find a way to properly manage this feed. I feel awful about this error. Won't happen again. Just a few hours later he announced his Twitter account was going to be handled by his PR agency. Twitter Management http://post.ly/3rk2N So what are … [Read more...]

Filed Under: Current Affairs, Expressing Your Brand, Social Media, Sports Tagged With: , ,

Be Digitally Distinct and Physically Present

November 4, 2011 by 2 Comments
Blocking-Social-Media

Can you imagine going a week without access to your Facebook, Twitter, Google+, or You Tube accounts? Some of us actually make a conscious choice to take some time away from posting on a wall, tweeting, joining a new circle, or uploading a new video clip. We need the time away from our online networks to get out into the real world. Now imagine someone blocking you from your social media networks. You innocently try to log into your account and your access is denied. Such was the case for me on a recent business trip to China. For one week I was blocked from all my accounts - no 'tweets,' no 'likes', no social contact! I literally felt cut off from the world and after a few days it almost felt like symptoms of 'social media withdrawal' had started to set in. Seeing the drop in my Klout just made things worse. Social media had become such a regular part of my daily life that without it I felt naked! Be Digitally Distinct and Physically Present Building a successful personal brand … [Read more...]

Filed Under: Exuding Your Brand, Social Media Tagged With: , , , ,

I’m on Twitter-Now What???

August 22, 2011 by Leave a Comment

Today, I wanted to share with you a Twitter Management Tool called HootSuite (www.hootsuite.com). I’ve had many people ask how to manage and tweet from multiple Twitter accounts, and HootSuite is designed to handle this well. I personally don’t have multiple Twitter accounts, but I do know people who do and they say that using HootSuite’s dashboard makes tweeting from different accounts a breeze. Let me highlight just a few of the features: I placed a red arrow on the dashboard area for the Twitter accounts. If I had multiple Twitter accounts, they would appear here. I could simply check from which account I wanted to tweet or select “all” accounts. You can tweet now or later. As you see in the picture, if you click on the link “send later” by the little clock icon, you will have the ability to schedule your posts. You can also be alerted by email when your scheduled tweet is sent. You can also set up your RSS feed within HootSuite if you blog. I actually … [Read more...]

Filed Under: Social Media Tagged With: , , , ,
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