How to Make Twitter Work for Your Personal Brand

If you asked me what I thought about Twitter a couple of years ago, I’d answer, “eh.” What mostly came to mind was the cute little blue bird, celebrities, and 140-character tweets.  (Oh, that and the fact that you could follow people or be followed, which seemed like a breeding ground for stalkers and narcissists.) Needless to say, I wasn’t a fan. But now having a better understanding of how Twitter works, I can say it’s worth exploring for personal branding—just as you do with LinkedIn. To shed some light on how to effectively use Twitter, I enlisted the help of Fred Dintenfass, who is a digital strategist with over ten years’ experience. He has worked with small businesses and Fortune 500 brands like General Motors, McDonald’s, and Madison Square Garden. Fred provided some great insight that can help you build your personal brand on Twitter. Let’s take a look at what he had to share with us. 1. Use hashtags to converse (don’t broadcast). A hashtag, which is the # symbol, … [Read more...]

The Amazing Power of a Subtle Twitter Chat

Tweet chats are real-time conversations that take place on Twitter. They are prearranged among a group of Twitter users and use a predefined hashtag to identify the discussion.  Tweet chats are gaining popularity among businesses as they are a good way of promoting brands, products, and services. It’s an excellent tool for getting the word out about your business because it allows you to reach so many people all at once. It also provides a great opportunity for you to connect with your customers and prospects. Join in on a chat And, give people a chance to get to know you and to sample your character and competence.  You can find tweet chats that interest you by doing a search on Google. It’s an effective way to connect with people you don’t normally connect with around a specific topic. Remember, it’s about connection and conversation.  It’s not a forum to blast out information.  In fact, people who do that in a chat are quickly deemed as salesy or spammy (two words … [Read more...]

Listen, Learn and Like on Twitter

As one of the most popular social media tools, Twitter is fast growing, mainly because of its unique features and value it brings to its users. For one, Twitter has kept true to its 140 character feature, which places the burden of creativity on the user. Hashtags and tweet chats have only brought more appeal to the social site, and now more than ever, business entrepreneurs, executives, and organizations are taking note and utilizing Twitter. For a forward thinking business entrepreneur looking to effectively utilize Twitter, one has to look beyond its communication features and start thinking of its benefits in aspects such as relationship marketing and as a research tool. Relationship marketing Back in the day, before the technology boom, marketing was focused on finding the most customers for a product/service as possible. While some of that thinking still exists, companies today have gone the extra mile to not only create products that are suitable for customers, but have … [Read more...]

The Importance of Tweet Reach to Your Personal Brand

It doesn't matter if you are offering the best deals in the world on the most coveted products; if nobody has heard of you, no one will do business with you. Those who have something to sell are expected to reach out and find clients, not the other way around. The good news is that the internet has opened up a whole world of opportunities for those trying to give their personal brand some exposure and one of them that you are probably familiar with: Twitter. Naturally, using Twitter to increase your Google search rankings is more complicated than simply sending out tweets from time to time; you need to know what to write, how to write it, and even when to publish it. Here is a brief guide which should give you a good idea of how to do all of that. When to Tweet To start things off, let's have a look at when the best time to send out a tweet is. Various statistical analyses have suggested that in comparison to weekdays, Saturday and Sunday have a 17% increase in engagement, … [Read more...]

Bagels, Sausages, Olympics & Protecting Your Brand

With the Olympics the great thing about living in one country and coming from another is you get to root for both- in other words you have double chance of celebration! To date Canada has performed below expectations but team GB is certainly rocking it, with 6 days to go they are already at the same number of Gold medals as Bejing with, I am sure, more to come. But when it comes to your personal brand, you cannot afford to have two sides. Your personal brand is you and needs to be consistent on all fronts. The International Olympic Committee is almost manic about its control of the Olympic brand and logo. Mostly to help protect the sponsors and the huge investments they make in wanting to be recognised and associated with the event. So what is the Olympics showing us that you can apply to your personal brand? 1. Close monitoring and where and when your brand is used. There have been numerous instances of the IOC stepping in and asking businesses to remove associations … [Read more...]