Who are you fooling with your personal brand?

Did you get taken in by any of the April fools flying around the web on the weekend? What about Virgin's? Okay, I admit it, he got me - April Fool. One of my favourite business people Sir Richard Branson announced that due to the uncertainty over currency fluctuations for vacationers he was launching his own currency within Virgin Holidays. Of course the launch was the morning of April 1st! What made it such a good April fool trick was that given his personal brand this actually could be the kind of stunt he would do! Also it displayed the kind of humour that is also part of his brand. He certainly got me! I doubt he upset anyone with this joke. This is key to communicating your personal brand. When you are thinking of doing something to get your message noticed consider the following 5 things; 1. Relevance - is it right for your industry and vocation? You have to be mindful of what is appropriate. In the role you perform will this be viewed as right or a little too out … [Read more...]