I am an active person and when I am feeling stressed or anxious my cure is to jump on my bicycle and head for the mountains. My own personal brand attributes include "action" and "energy." So when I suffer from an injury, muscle strain, or cold it is hard to resist the temptation to just 'suck it up' and ride anyway. However, every athletic person will tell you that you need to let your body recover. Pushing yourself through an injury will only make things worse. By resting you actually bounce back stronger than before. I had to remind myself about this recently after a back injury was preventing me from my regular rides. Is Your Brand Suffering from a Set Back? When we decide to embark on the personal branding process we are so energized to do as much as we can to be our brands. We get feedback from others about our brand attributes, we start creating the online and offline tools to communicate our brand, and we consistently and constantly manage our brands in our daily … [Read more...]