International Bestselling Author, CC Chapman, Makes Amazing Things Happen at Reach Interview

May 15, 2013 by Leave a Comment
CC Chapman Reach Interview

Stuck in neutral and feeling unfulfilled, you find yourself rummaging through the self-help section at your local bookstore. Suddenly a book title catches your attention and you pull it off the shelf as though you were handling a new born baby. Could this be it? Could this self-help book actually help you, help you? If that book is entitled Amazing Things Will Happen then the answer is yes! Although the international bestselling author, C.C. Chapman never really set out to populate the shelves of the "self-help" section, he managed to package some modern wisdom into a modest sized publication sure to inspire positive change in your life. Indeed, the self-help section is the last place C.C. ever wanted to find someone reading his book. The project actually started out as a way for him to pass down some fatherly wisdom to his kids. To be honest, when I found out my favorite content marketing strategist was writing a self-help book, I cringed. After publishing the wildly … [Read more...]

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Video – Your Personal Brand’s Killer-App

April 17, 2013 by Leave a Comment

  In number 10 of my 10 Personal Branding Trends for 2013  I share with you how easy it has become to build your brand with moving pictures. In my new book, Ditch. Dare. Do! with Deb Dib, we devoted an entire chapter to video (video bios, thought-leadership videos, video proposals, etc.). If you have attended any of my keynotes, you’ve heard me expound the virtues of video. In case you can’t tell, I’m a huge fan of video!!! That’s because it allows you to deliver a complete, compelling communication while making your message stand out. Have you incorporated video into your personal branding strategy? VideoBio, a Reach partner and an amazing company headed by a great CEO, Catharine Fennell is having a 50% off sale – so if you’re thinking about video, now’s the time for your close-up! www.videobio.com for more info. Here's a link to the motion graphic video VideoBio created for Reach for the launch of 360Reach R6.0: … [Read more...]

Filed Under: Social Media, Strong Personal Brands, Web/Tech Tagged With: , , , ,

Trend #10: Video – Personal Branding Trends for 2013

April 8, 2013 by 1 Comment
picture of a movie set clapboard

I have been touting the importance of video as a personal branding tool non-stop for the last three years, and its time has come. Creating, posting, sharing, and promoting your videos has become extremely easy. For example, until just a few weeks ago, it was a challenge getting video into your LinkedIn profile using SlideShare (owned by LinkedIN) or Behance. Now, you can just click on the video symbol while editing your profile, provide the web address of your video and presto: embedded video. Every aspect of creating and using video has become much easier! Whether real-time, ad-hoc, or studio produced, there was always some roadblock to using video. That’s no longer the case. Virtually every computer and tablet comes with a video camera. Google+ Hangouts make real-time group video conferences a snap. Services from videoBIO allow you to quickly create, edit and post professional videos from your home or office. They also offer a service that enables you to produce videos and embed … [Read more...]

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Organizing Your Job Search Just Got a Lot …Cheaper

April 3, 2013 by Leave a Comment
jibberjobber

Career management service JibberJobber just announced that it’s moving lots of its premium features to the free, basic level. This NEVER happens! In a world where everything seems to be shrinking or costing more, this is a breath of fresh air! And, it means you can spend your job search budget on things like personal brand coaching or creating a video bio or developing your own personal brand identity system. Great news from the folks at JibberJobber. Jason Alba, the CEO of JobberJobber, is a Reach-certified Personal Branding Strategist ... and clearly a generous guy! If you don’t already have a JibberJobber account, check it out: www.jibberjobber.com … [Read more...]

Filed Under: Personal Branding for Careers, Web/Tech Tagged With: , , , , ,

Trend #9: Endorsements – Personal Branding Trends for 2013

April 3, 2013 by Leave a Comment
Endorsements

Unless you have completely gone off the grid, you have likely noticed a new feature of Linked In: Endorsements. In fact, you may have received or been asked to provide them. LinkedIn augmented their recommendations feature to allow others to identify the skills at which we excel. LinkedIn knows that external feedback comes with credibility that is hard to build when you are talking about yourself. This recent change is part of a larger trend that helps us validate and reinforce what we say about ourselves supported by the feedback from others. If you have used Yelp or TripAdvisor or other similar services, you understand the power of crowdsourcing, and likely make decisions based on the collective feedback of others. Crowdsourcing, once the domain of products, hotels and restaurants, is quickly coming to careerists. Delivering on your brand promise every day helps others understand who you are and what makes you exceptional. It makes it easier for them to provide consistent, … [Read more...]

Filed Under: Personal Branding Quick Tips, Personal Branding Trends, Web/Tech Tagged With: , ,

Trend #8: Teams – Personal Branding Trends for 2013

March 25, 2013 by Leave a Comment
teamwork

Personal branding has come a long way from when there were only five of us working in this field - but team branding is relatively new. And it’s hot. I am working with a number of leaders who are interested in knowing how their team is perceived among their constituencies, and how each team member contributes to the overall perception. These leaders are using branding tools to find out where their organizations stand. Thanks to advertising genius David Ogilvy, companies have been using branding to stand out and attract the attention of their ideal clients since the 1940s. Over the past decade, companies have been applying similar branding principles to their people, helping them unearth what makes them exceptional, and applying the knowledge to the company strategy. In the world of branding, the team has been the missing link; it is the connective tissue between the personal brand and the company brand. Many of the Reach-certified Personal Branding Strategists are implementing … [Read more...]

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Trend #7: Timelines – Personal Branding Trends for 2013

March 18, 2013 by Leave a Comment
personal branding trends timelines

When Facebook launched Timeline about a year ago, it sparked a fury. There were those who loved it, and those who thought it would mark the end Facebook’s rule over the realm of social networking. Facebook Timeline changed the default profile from a list of your most recent updates to a complete summary of your entire life since birth. Now it seems that we have grown accustomed to Timeline because there are a number of resources that use a similar technique to help you express your brand. ResumUp for example, takes your education and work experience, puts them in a timeline format, and adds other relevant information to create a compelling visual history of your work. Re.Vu allows you to import your LinkedIn profile and create an attractive timeline by incorporating images and infographics, augmenting the text-based content. Thinking of your career in this way allows you to better communicate the value you delivered and growth you achieved. To build the ideal timeline, maintain a … [Read more...]

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Trend #6: QR Codes – Personal Branding Trends for 2013

March 8, 2013 by 1 Comment
william arruda qr code

I was in a neighborhood of Buenos Aires called Palermo SoHo recently and noticed that every storefront had a QR code on it. QR codes are popping up all over, and it’s not just in the hip neighborhoods of major cities. You can see them on billboards, print ads, coffee mugs, and most recently making appearances on resumes, business cards, and in all kinds of correspondence (see the back of my business card to the left). You can even get a custom QR code printed on a T-shirt or wristband to help direct people you meet to your personal website. According James Alexander and the cool folks at Vizibility.com, personal QR codes and Microsoft Tag barcodes are essential. These codes let you instantly share your mobile business card, and they send real-time text or email alerts whenever someone scans your code, including the organization name, type and location. Soon there will be QR codes on our name badges at networking functions, allowing people we meet to instantly add us to their … [Read more...]

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Trend #5: Pictures – Personal Branding Trends for 2013

March 1, 2013 by Leave a Comment
picture personal branding trends 2013

The expression “A picture is worth a thousand words,” dates back to a 1911 newspaper editor, and Wikipedia nicely describes it as “The notion that a complex idea can be conveyed with just a single still image.” Graphic designers, architects and artists have always used portfolios of images to showcase their work. Now, career-minded professionals will increasingly use infographics to show the value they added to their workplace. Kinzaa is a site that allows you to build an infographic resume. Pinterest pinboards enable you to express your brand and your passions through images. Prezi lets you use pictures on an interactive whiteboard to convey your point of view and share thought-leadership with others. The traditional word-based resume or CV will be quickly replaced with pictures. In the ‘About Us’ section of visualize.me’s website they say: “We believe that the traditional text resume is boring, lengthy and long overdue for a makeover.” I agree. The movement … [Read more...]

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Trend #4: People – Personal Branding Trends for 2013

February 15, 2013 by 3 Comments
people

When I started my personal branding business 11 years ago, HR execs would tell me that companies would never want their employees to build their brands. In fact, one HR leader laughed me out of her office, saying “We don’t want our people to be known outside the company.” Personal branding is now integrated into many companies’ talent and leadership development programs. Savvy, people-centric organizations understand that they need to get the best from their people, not the most, and they realize that each employee is an authentic part of the face of the company. Well before Mitt Romney’s much maligned “Corporations are people” comment, organizations began promoting the human aspect of their businesses: Chevron’s ‘Human Energy’, Cisco’s ‘The Human Network Effect’. Increasingly, external communications campaigns are featuring actual employees (GE’s ‘Pass the Wrench’ and IBM’s ‘I’m an IBMer’ for example). Expressing the corporate brand is … [Read more...]

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