For someone who has to prioritize personal branding, the importance of keeping their website updated regularly can’t be diminished. Ensuring that your homepage has fresh content on it regularly, however, is easier said than done. Anyone who has their own website knows that providing fresh and unique material frequently is only half the battle; actually getting that content up and onto the site is the other, much more daunting, half.
The challenge of multiple platforms
This is why for so many who need to focus on personal branding, sites like Facebook, Twitter, and Tumblr have become life savers. But Facebook and Twitter have limitations of their own. One such shortcoming when it comes to personal branding is that when there are multiple platforms available, your audience is only exposed to some of the content you provide. For example, those who use Facebook but not Twitter will see your posts but not your tweets. The two sites have shortcomings in design as well. Twitter is notoriously one-dimensional and it’s easy for your tweets to get lost in subsequent conversations, never to be found again by your audience. Facebook provides more dimensions in the form of photos, videos, and a timeline, but it still takes readers time to sort through all of your content.
Your new front page
RebelMouse focuses on changing that. This new social media site launched by former Huffington Post CTO aims to solve all of the above problems by becoming the new front page of social media. It sounds like an overly-ambitious goal, but based on early responses, RebelMouse may just be able to do it.
RebelMouse aggregates all of your social media content into one, easily-navigated front page. Using a visually-based layout that resembles Pinterest, RebelMouse provides followers with a collection of your Tweets, Facebook updates, Tumblr posts, Instagram pictures, and others, that they can navigate through with next to no effort. All of a sudden, multiple and separate audiences can come together and see a more layered view of your communication with them.
But what does this mean for personal brand and for the person who is struggling to maintain an updated homepage? It means that their problems are solved, essentially. RebelMouse is the answer for those who can easily update their Facebook pages but tend to neglect their websites. Its ability to aggregate and store information makes it more dynamic, but more lasting than sites like Storify.
It’s not sufficient to update your social media sites just once a week, as you need a 24/7 presence to get excellent results. And, those of us actively communicating our personal brand, know that there’s a plethora of social networks that you could literally expend your entire day updating those sites.
RebelMouse is still a young site, so we should be cautious about the praise we heap on it. For posting to several sites there are social aggregators like Hootsuite, Social Oomph (and many others).
Have you found any great tools that bring your social sites together in one page?
Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy.