Why Do Entrepreneurs Need LinkedIn?

Improve your social marketing and word of mouth with LinkedIn

Linkedln is a popular business social media platform that every budding business owner, entrepreneur, solopreneur or anyone else seeking to gain awareness of their business should consider joining. Through Linkedln, you can hire new employees, network with other companies and address issues related to your industry from the comfort of your couch. It is currently the only place where more than 65 million people (professionals, entrepreneurs, and corporate organizations, etc.) engage in personal word of mouth marketing despite being in different parts of the world.

Get recognized by creating an online profile

In order to use Linkedln, you have to sign up for a free account and set-up your company profile. This profile is an important avenue through which people searching for you can easily locate you. Your Linkedln profile should contain all necessary details including your contact information. Remember—in personal word of mouth marketing you have to provide genuine information or else you’ll be mistaken for a spammer.

Connect with other Linkedln Users and keep growing

Setting up a Linkedln account is not enough. You need to connect with other users: clients, colleagues, family, friends and other industry contacts. This will not only help your profile to be found, but also provide a referral system for you- people love working with contacts whom their friends and family know and trust.

Provide advice and ask questions

Linkedln is an excellent platform for you to ask and answer questions. Apart from you addressing different issues, you can obtain useful advice from experts.

Hire Workers

If you want to recruit the best talent available in the job market, you can do so by posting positions on your profile. There are millions of professionals out there who are willing to work for you. What’s more, with Linkedln you can view your potential employees’ individual profiles to find out more about them.

Advertise your merchandise

Linkedln runs text-based ads for smaller budgets. These ads are shown to other members on their individual profiles. You can take advantage of this and market yourself to a huge online audience.

Why is Linkedln important?

Apart from the obvious advantages of personal word of mouth marketing, there are many more benefits that you can gain by using Linkedln. Here are just but a few of them:

Gather Information and Contacts

Knowledge is power. As an entrepreneur, you’ll often need to know what is happening around you before making important decisions. On Linkedln you can get resources and contacts to see you through different projects and ventures. If you want to have the power of social media working for you, then Linkedln is the place to be.

Access effective solutions

As a businessman, you will constantly need to get effective and efficient solutions to all your projects and ventures. Linkedln has many professionals who will be willing to provide you with the best advice. The good thing about this media is that even if your trusted contacts are not able to help you directly, they can introduce you to their friends, who may provide useful guidance and information to you.

Beat your competitors hands down!

One of the best ways to stay ahead of the pack is by actively participating on Linkedln. Not only will you find important information but your contacts could be the ultimate professional support team that you have always yearned for. This is also a strategic place where you can get all the important and unbiased information about your industry as a whole.

Connect with people who are willing to help you grow

It is always better when a trusted friend refers a new contact to you rather than when you hire someone off the street. On Linkedln, it is possible to tell whether a certain individual (or company) is worth working with or not by checking their profiles or by asking you contacts.

Get all the necessary information on time

Effective communication is an important tool as far as running a business is concerned. On LinkedIn, you can stay in touch with your friends and colleagues and know everything that is happening in their lives on time.

There is indeed a lot to gain by joining this ever-growing business social media. We believe that you will to have a nice experience by joining today. All the best!

Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy.