Increase Your Visibility and Credibility : 5 Ways to Build Your Personal Brand

One of the most frequent questions I receive from my business coaching clients is how to stand out from all the others who do what they do. The answer is two-fold. First, even if two people work with the same types of clients and in the same niche, which is unlikely and statistically impossible given the myriad of factors at play, each person would be delivering their service in their own unique fashion. Why? Because you're unique. You have your own thoughts, motivations, inspirations and energy. You are the sum total of your thoughts, experiences and beliefs. Thus, what you do is truly unique. Bottom line: No one is doing exactly what you do and in exactly the way you do it. So no worries there! Second, different people are attracted to different people based upon their values, energy, outlook and even "how" they look! Whew! Nothing to worry about there either! Again, you are unique. So, what do you do? How do you increase your credibility, visibility, and ultimately your … [Read more...]

Top Tips for Writing Your LinkedIn Profile in the Digital First World for Consultants & Business Owners

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Recently, I wrote about writing your resume in the digital first world. Last week, I worked with a client on her LinkedIn profile. When I was working with her, I highlighted the importance of writing your LinkedIn profile in the digital first world. She was in a service-based industry and, after 15 years of experience, was looking to go out on her own and establish herself as a consultant. This client strategy included a number of elements: one being to use LinkedIn in order to be found by and engage with prospective clients. In Ctrl Alt Delete, Mitch Joel introduces “digital first”: the concept that the first place we learn about people is online. This means that people are making decisions based on what they read online, so you don’t even know the opportunities you could be missing. Here are my top tips for writing your LinkedIn profile in a digital first world. Understand people are making decisions based on the information they read: In this case, my client’s LinkedIn … [Read more...]

Are You Stuck In Your Career? 3 Ways To Push Your Brand Forward?

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"Like sands through the hourglass, so are the days of the lives." The classic soap opera Days of Our Lives has it right when it comes to face slapping, jaw dropping, backstabbing drama. Does this sound like a regular day at work? Your job can sometimes make your days feel like you've involuntarily stepped into an episode of a soap opera (or the Twilight Zone). Yet, despite the daily drama, many strong brands stay in situations where they're not happy. I know this from Facebook feeds filled with "I hate my job" rants (yes, just as subtle), people on the train who look like extras from The Walking Dead, and casual conversations that make you wish you never asked "How are you?". The real problem with being stuck in your career is that you can easily become "one of them".  You know, the people you never identified with when you were on top of your game. The truth is that even the best of us have had a time when we were stagnant in our careers (You may be in this phase right … [Read more...]

Brand Authenticity Opens Doors

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When you’re networking, your brand is “on stage.” You’re making connections, focusing on your presence, and collecting business cards. You’re doing great! Now be sure you have a strategy to keep it going. Once you’ve made sure to “Do it Right”— from your appearance, to your behaviors and business etiquette—how will you use networking to continue the business relationships? If you don’t have a strategy, you could “drop the ball” on a lead, potential partner, or needed resource. One way is to help someone get what they want. Zig Zigler said, “You can get everything in life you want if you will just help enough other people get what they want.” You may know someone who could be beneficial to them or you may have an expertise they need. You get the point! Next, stay connected with others’ newsletters, blogs, or updates on social media. Take the time to comment when you have a point of view. Email them about a new blog post you like. A few kind words and input goes a long … [Read more...]

Top Tips for Writing a Resume in the Digital First World

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I recently worked with a client who came to me to say that their resume used to work for them, but now they are not even getting an interview. After talking to the client, a quick Google search located her LinkedIn profile. Her LinkedIn profile was search engine optimised with strong positioning and presented her well. When I got her resume, it was another story: it was a traditional list of tasks and responsibilities that was quite different from the first, positive impression I got from her Google search results. William Arruda recently wrote an article for Forbes that stated: “The resume used to be the tool that would get you noticed. Now, by the time someone has seen your resume, they’ve already Googled you.” In Ctrl Alt Delete, Mitch Joel introduces “digital first”: the concept that the first place we learn about people is online. This means that no matter what industry you are in, when writing a resume in the digital first world, you need to be aware that before someone … [Read more...]