The Donald’s Branding Fails: You Can’t Surf on a Broken Board!

Riding a giant, rogue wave of middle-class frustration, he surfed from well outside The Beltway all the way into the Oval Office... ...but if President-Elect Donald J. Trump isn't careful, that board of his will fall apart, throwing him into a roiling sea of public rebellion that could wash him right back out the White House door. The reason?  Donald Trump's surfboard has been forged from the mass appeal of his powerful (if morally questionable) personal brand, which is what William Arruda defines as one's "unique promise of value". And just as Trump's controversial brand is what others have come to expect from him, your brand is what others have come to expect from you. Trump's promise to the world has had many dramatic components:  build that southern wall... jail Hillary Clinton... "drain the swamp" in Washington, DC... register every American Muslim... deport every illegal immigrant... bring the jobs back to the Rust Belt... and do whatever it takes to Make America … [Read more...]

Your Moment in the Spotlight: Marketing Yourself for a Corporate Board Role

Many seasoned executives set their sights on the next “role” of their career: a corporate board appointment. In our previous blog posting, we discussed the self-reflection and networking needed to land a board position. In this blog posting, we’ll explore three different marketing materials you may need to land your “audition” — a meeting to discuss a board appointment. Ronit Molko, PhD, BCBA-D, a healthcare consultant and board member, states how important this step in your search is. “Securing a board role requires a solid networking and communications strategy that achieves several things. It must showcase your strengths and expertise that are in line with the company you want to serve; demonstrate how you connect your strengths to that organization’s governance and regulatory needs; and convey your leadership traits. Your marketing approach is as essential as the unique experience and talents you will bring to this role.” Read on to secure a top role! Here are three … [Read more...]

Show Presence & Brand Your Elevator Pitch Part Two

In our last post, Show Your Presence and Brand Your Elevator Pitch covered why you need a compelling elevator pitch and how to deliver it with impact. Part Two continues with more tips. Steps and Suggestions: 1. Begin with a handshake and a smile. 2. Then the hook - a statement that gets and holds the listener's attention... like, "I'm a team player you can count on for that winning play in the final minutes of the game." 3. Tell not only what you do, but how you do it - and be enthusiastic. 4. How does what you do benefit your customers/clients. 5. Make your request - a business card, an appointment, etc. Watch my video, Brand With a Strong Elevator Pitch for more info. Examples of quick openings: "I’m the guy behind the scenes that makes sure when you order something, it gets to you on time. I love being on the logistics team - making things happen." "I manage a team of scientists who design drugs for very rare diseases and make a difference in people’s … [Read more...]

Gratitude: A Benefit for You and Your Career All Year

  Five Reasons why you should have an attitude of gratitude all year long: Gratitude Generates Social Capital Gratitude makes us nicer, more trusting, more social, and more appreciative. All of these help to improve relationships, whether with a stranger, a recent acquaintance, or long time friend. Gratitude helps improve physical and mental health---which makes us happier overall. Grateful people report feeling better physically, with less aches and pains. And they even sleep better. Gratitude can also reduce negative emotions such a envy, resentment, and frustration. Gratitude makes us less self-centered The nature of gratitude is to focus on others and their benevolence; it encourages empathy and sensitivity towards others. With this new mindset, we are less inclined to push our own agendas. Gratitude improves self-esteem As others display acts of gratitude toward you, you will feel more confident. As you feel more confident, you will respect … [Read more...]

Show Presence & Brand Your Elevator Pitch

In only seconds what can you tell someone about yourself? That’s what you must do for your "elevator pitch" -- make it brief enough to deliver on an elevator ride but concise enough to have an impact! The result? Your executive presence will be unforgettable! A well-written (and memorized) elevator pitch is an invaluable tool as you brand yourself because: It describes what you do, for whom, and how they benefit. It allows you to introduce yourself, quickly and efficiently. It emphasizes the Wow! factors that you bring to the table. It opens doors and invites new opportunities. Although there are no "right" or "wrong" lengths, your pitch should be short. Just enough to get the other person curious and wanting to know more. That will lead to what's called CONVERSATION! Isn’t that the point?! The main objective is to make every word count. Your elevator pitch will (and should) evolve just as your brand evolves. What's perfect today will be different in the future … [Read more...]