Branding Through Change


Working many years as a change management consultant in Fortune 500 companies, I learned how leaders handle the stress that often accompanies changes - like a reorganization, downsizing (or whatever sizing is the buzzword of the day!), mergers or acquisition, and even having a new boss. What can you do during these difficult times to express your brand’s strengths and never deviate from your strong brand? Here are a few tips – not only from me, but from those I worked with during those years. • Push the patience lever to full throttle. It's easy to lose it! And it takes a strong leader to wait until your own stress has subsided a bit before you say or do something you'll regret. • Be willing to say, "I don’t know." Don't ever fake it 'til you make it. Here's what an admired CEO chose to do when his company was being acquired. People were constantly asking him what was happening, when would they know if their job was in jeopardy, and who would be in charge – the current or future … [Read more...]

Take Charge of Your Brand By Being a Better Team Player


The workplace is filled with diverse personalities, which is the reason why the water cooler is never just for water. But what happens when you are the personality that your colleagues don't like or bond over "water cooler talk"? You certainly don't have to be best friends with everyone. In fact, if someone doesn't like you for any particular reason, it could simply be because you have a strong and confident brand. But if more than a few people consistently have a problem with you, then the problem is you. Unless you work independently, your relationship with your colleagues can influence work evaluations, promotions, and even an outsider’s perception of your brand—whether positively or negatively. In the workplace, you will more than likely always be measured by your ability to work well within a team. Here's a few ways to make sure your brand can stand the test, or sometimes challenge, of being a team player. Take a Good Look In The Mirror There’s nothing like a good dose of … [Read more...]

Personal Brands in the Company Culture: How to Stand Out and Still Fit In

Stand Out

Culture is both a dynamic phenomenon that surrounds us at all time, being constantly enacted and created by our interactions with others and shaped by leadership behavior, and a set of structures, routines, rules, and norms that guide and constrain behavior. – Edgar Schein (2003). In an organization (or company), what Schein alludes to is the unique values and mindsets that employees (from top to bottom) adopt to drive the organization’s strategic goals and objectives. Every organization has its unique culture that is shaped by the individuals within it, and by the policies and values that it has set for itself. An effective culture is one that breeds success, and that employees have no qualms about adopting and promoting with others. Take the example of iconic brands such as Apple and Ikea. Each of these companies has built an effective culture that allows them to achieve the highest levels of success in their respective sectors. The company culture of these brands is so … [Read more...]

You Made a Mistake at Work. How Does Your Brand Recover?

LAdy Laptop

  So what happens when you make a mistake? How does your brand recover? First of all, own up to it and recognize we all make mistakes. Sometimes we just want to put them to the side and make nice. Instead of hiding mistakes, be honest and try to right the wrong. Lastly, don't beat yourself up. Move on. Here are tips for handling mistakes that could dis your brand: 1 – Fess up NOW. Remember that bad news over time only gets worse. Most of us do NOT like conflict. Trust me – it's much better to handle ANY bad news the moment it happens. So, when you make a mistake – you are much better off to bring it to the table as soon as possible. It only gets uglier and hairier (if that's a word!). Go straight to the person it affects. If necessary, apologize and try to make it right. 2 – Maintain the relationship. Take a look at your intent. Did you do something unknowingly? Then tell the person exactly that! Did you make a mistake due to poor planning, lack of follow through, or … [Read more...]

Three Resume Mistakes That Will Sabotage Your Personal Brand

worried young businesswoman mixed race white background

Is this actually the resume you’re submitting or you really just don’t want this job. That’s just one of the things you don’t want a recruiter to think when looking at your resume. Yes, the job search process can be very discouraging at times. The reality is that it’s a recruiters market right now. That means you have to work even harder and smarter to showcase your personal brand.  If your resume has been circulating the job boards and email inboxes of recruiters, but you’re not getting any calls, it may be time for a makeover. Find out if you’re guilty of any of these mistakes that will sabotage your brand.  1. There are errors on your resume. Having blatant typos on your resume simply looks bad. Errors on your resume may not always be an automatic disqualification for a job, but are you willing to take that chance? A recruiter doesn’t care that you were up until two o’clock in the morning making updates. Make sure you give yourself enough time to look over your resume with … [Read more...]