Having A Positive Presence Counts! 6 Interview Do’s and Don’ts

Right Candidate

We’ve all had to endure the “dreaded” interview. Have you ever left the interview thinking, “Did I do this right? Did I say that wrong? How did I look? Did I show my brand?" This is when having a positive presence counts! Your credentials are, of course, important—but a first impression with impact speaks volumes. You never know exactly what an interviewer is looking for; so let your brand, etiquette, and skills stand out. Here are some do’s and don’ts to keep in mind the next time you have an interview opportunity. Remember these tips, be confident, focus on your interview, and you’ll know if you did this or that right.   Do’s 1. Do research- Never “wing-it!” Know the brand of the company. With the internet at your fingertips, use online resources to your advantage. Learn, in advance, all you can about the company, the business, the culture, and the position. Use sites like LinkedIn, Facebook, and Glassdoor to increase your knowledge. Impress them with what you … [Read more...]

How To Focus In On Your Personal Brand During The Holidays

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As the holidays approach, it's very easy to get caught up in the madness. All of a sudden there's a whirlwind of factors like holiday get togethers, gifts, money for gifts, and office parties. Let this be your friendly, (but stern), reminder to keep your sanity and stay on the path of focusing on building a strong personal brand as the holiday season kicks it in high gear. 1. De-clutter your mind.  Even if you're not a holiday person, ‘tis the season to have everything thrown in your face all at once as you approach the end of the year on roller skates. Don't get caught up in the noise. Use this time to reflect on your career wins, mini wins, and areas for improvement. Give yourself permission to take a step back in order to move forward. 2. Embrace the word "no."  The holidays bring out so many events that your calendar can easily get booked up. But that doesn't mean that you have to say "yes" to every invite you get. If you find yourself being spread too thin, then … [Read more...]

A Presentation that Reflects Positively on Your Personal Brand

Presentation

Knowing how to deliver a good presentation is an important skill for everyone, whether they’re still students or the leaders of an organization. The knowledge that an individual possesses doesn’t make a difference if they don’t know how to convey those thoughts concisely. If you are a small business owner, having a superior product is likewise not a guarantee that your business will sell loads of it and be successful if you don’t know how to present the product in a way that will convince your audience to purchase it.  An individual’s success is directly related to their ability to influence others, because having good presentation skills captures the interest of the audience and eventually transforms their view to your point of view. The skill to speak effectively is crucial to building a brand and to the success of the business. If you are someone who is very knowledgeable about your field of work and you have the ability to share that knowledge effectively, people will look to you … [Read more...]

4 Ways to Brag About Your Brand…Without Bragging

Bragging

You never know when opportunity will knock. Wouldn't it be a shame to miss an opportunity because you didn't promote yourself when you should have? No one wants to be called a braggart. You know, the ones that are always tooting their own horns and taking all the credit. That type of bragging isn't good for anyone’s brand. It’s annoying and just not good business. At the same time, it’s crucial that those willing to open a door for us know that we’re worthy of the opportunity. There’s also a financial cost in not promoting yourself, read more. Here are 4 ways to promote YOU without bragging: 1. Say thank you. Don’t downplay a compliment. Instead, a simple thank you will do. Or go a bit further and say, “Thank you, I appreciate you noticing.” In this article, The Right Way to Sell Yourself, William Arruda is quoted as saying, “Building a strong personal brand isn’t about telling people how great you are." It’s about showing people how great you are.” He adds that employees … [Read more...]

4 Ways To Make Sure Your LinkedIn Profile Picture Reflects Your Personal Brand

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If a picture says a thousand words, does your LinkedIn profile picture speak volumes or is it whispering "help me!"? You know by now that it's important to be on LinkedIn. You may have even added a picture after reluctantly not wanting to be identified. But is your picture an accurate reflection of your personal brand? If you're a creator, do you look like you have your own personal style, or do you appear as a stick in the mud? If you're a motivator, do you look like someone others would listen to or do you appear unapproachable? If you're a leader, do you look like someone in a leadership role or do you appear to be just like everyone else? Your LinkedIn profile picture should be a reflection of your personal brand. Would you ever show up to a job interview not looking your best? Well, that’s kind of what happens when you have a blah LinkedIn profile picture. Keep in mind that your profile will often be the first impression you make with a recruiter, hiring manager, … [Read more...]