5 Areas to Maximise Your LinkedIn SEO

Recently, I worked with a financial planner. This client specialised in retirement planning in Brisbane. The first and one of the most important steps was to identify and research keywords for his SEO. Gravitate Online reported that 94% of web visitors don't go beyond the first page of their search results. We thought about his ideal clients and words they would use to find people like him. We needed to build the profile around keywords his ideal audience would use – not industry-specific buzz words. It’s a bit like if you do a google search for a beach resort in Queensland, you don’t expect to see a farm stay in Victoria. There are five areas that will contribute to the search engine optimisation of your profile. These include your: Title: You have 120 characters to work with for your title and it needs to align your keywords. Summary:  The summary is a key component of your LinkedIn profile. The summary positions you for your target audience. It offers a great … [Read more...]

3 Ways To Make LinkedIn Skills & Endorsements Work For You

I recently spoke to a client who was an accountant and had recently bought a new home. He noticed that his real estate agent had endorsed him for financial planning skills. The accountant was perplexed – why was his real estate agent endorsing him for a skill he knew nothing about? Many clients ask why they should bother with skills and endorsements. Your endorsements contribute to your SEO, as well as influencing those who look at your profile. DMR reported that there is a 13 x increase in profile views for LinkedIn members that list skills on their profiles. Although endorsements are not a favourite feature of LinkedIn there are some ways to make them work for you. Three ways to get your skills and endorsements working for you include: 1 – Control what you are endorsed for and how this is presented on your profile Although we can’t control who is endorsing us, we can control what we are endorsed for, the order they appear and their visibility within your profile. … [Read more...]

How to Make Twitter Work for Your Personal Brand

If you asked me what I thought about Twitter a couple of years ago, I’d answer, “eh.” What mostly came to mind was the cute little blue bird, celebrities, and 140-character tweets.  (Oh, that and the fact that you could follow people or be followed, which seemed like a breeding ground for stalkers and narcissists.) Needless to say, I wasn’t a fan. But now having a better understanding of how Twitter works, I can say it’s worth exploring for personal branding—just as you do with LinkedIn. To shed some light on how to effectively use Twitter, I enlisted the help of Fred Dintenfass, who is a digital strategist with over ten years’ experience. He has worked with small businesses and Fortune 500 brands like General Motors, McDonald’s, and Madison Square Garden. Fred provided some great insight that can help you build your personal brand on Twitter. Let’s take a look at what he had to share with us. 1. Use hashtags to converse (don’t broadcast). A hashtag, which is the # symbol, … [Read more...]

3 Tips To Write A Standout LinkedIn Summary

  I recently worked with a client who asked me about her LinkedIn Summary. She asked “Don’t I just copy the summary from my Resume?” Many people don’t realise the importance of a great summary section in your LinkedIn profile. More than any other section, the summary represents you, your business and your brand. It is also one of the most viewed section on LinkedIn. If you get this area right, you are well on the way to having a strong profile on LinkedIn – and attracting more of your target audience.  It’s a bit like the introduction on a company website.  If it is not compelling to the reader they will simply go to another website. To write a standout summary you need 3 key elements: Clarity: Firstly, be clear about your objective. Before writing your summary, be clear about what you want to achieve with LinkedIn.  Are you using it to raise your credibility or are you looking to expand your network?  Are you seeking new clients?  Understand what you are trying … [Read more...]

Mastering Your Brand Presence

Who has a presence you admire? What words would you use to describe that person? Is it how they communicate, how they give engaging presentations, or how they hold meaningful conversations? They may bring a spark the moment they enter the room. They may have a profound self-awareness, naturally knowing how to take control in most situations, being rarely intimidated. Typically they are well dressed and groomed, exhibiting a professional presence at all times. What I’ve just described is executive presence! It’s a dynamic mix of gravitas (how you act), communication (how you speak), and appearance (how you look). According to Sylvia Ann Hewlett, founder and CEO of the Center for Talent Innovation, and an economist with 20 years of experience in global talent management, "No man or woman attains a top job, lands an extraordinary deal, or develops a significant following without this heady combination of confidence, poise, and authenticity that convinces the rest of us that we’re in … [Read more...]