Check Your Ego at the Door: How Marketing Can Help You Learn From Your Mistakes

Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. John Wanamaker, owner of America’s first big department stores, was famous for saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was right, and you may be wondering how this ties in with your ego. It’s because in marketing you may fail. You may try something that is part of the wasteful half of your total budget. You may even fail badly. But the important thing is to learn from it quickly, change your course, and find the 50 percent of marketing that resonates with your target audience. When I started my career in marketing, we didn’t have the benefit of the internet, which is the greatest marketing teacher we could ever dream of. Today we can see patterns of behavior on the web and adjust our company’s website content often. We can see which pages are most popular and which aren’t holding peoples’ attention. We can … [Read more...]

Incivility is a No Win Cycle

"Learn to be strong but not rude. It is an extra step you must take to become a powerful, capable leader with a wide range of reach. Some people mistake rudeness for strength. It’s not even a good substitute." - Jim Rohn   WOW! That man just cut me off in traffic and shared his rude hand gesture. Honestly, I was only driving the speed limit. WOW! I was having a conversation with a professional, when out of the blue the F word entered in. WOW!  I was put on hold without asking my permission and  kept hanging way too long. WOW! I got slammed  by a colleague who jumped to a conclusion without asking for clarification. WOW!  I got snubbed in the shoe store over the weekend. I was wearing jeans and tennis shoes. The clerk left me to pay attention to another woman all spiffed up in her finery. Enough is enough! So where did civility go? Where did respect for others go? Why is rudeness rampant? There's simply no reason to show disrespect - outside or inside the … [Read more...]

Reaching the Top of the Ladder: How to Be Invited to Serve on a Corporate Board

  Joint collaboration between Randi Bussin and Dr. Marne Platt and Cindy Steiner You’ve built a successful career over many years.  Perhaps you’ve been asked to speak at conferences, published articles, and mentored younger employees. Yet, there is one role that seems elusive — that of a Director on a corporate board. How can you locate the right board for you? In this posting, we’ll talk about the first two steps for your board search — self-reflection and networking/outreach. Four Questions to Ask Yourself: Self-Reflection Why do you want to serve on a corporate board? There could be many reasons — money, the prestige, networking with highly successful executives, or an interest in a particular company.  What kind of board role do you seek? Not all boards are created equal. Some serve large companies, others medium-sized organizations, and still others start-ups. These different environments will compensate differently (or perhaps not at all). Also, … [Read more...]

Quiz: 8 factors to predict if you’re going to succeed

Have you ever said to yourself, “If only there was a way for me to know if I’m going to succeed in achieving the goal I’ve set or the task I’ve set out to do BEFORE I actually invest a lot of time, money and energy”? Well, I can tell you there is! Based on my 16 years of experience as a coach and consultant, I can say there is a way for you to predict if you're going to persevere and follow through with your goal. Here are 8 factors to predict if you’re going to succeed in reaching the goal you’ve set. Read each sentence carefully. Then for each one of them, score yourself on a scale of 1 to 10, 1 being not at all, and 10 being absolutely. Quiz I take 100% responsibility for where I am in life. The goal I’ve set is based on at least one of these: my passion, values, or life purpose. The goal I’ve set is in line with my strengths and talents. I’m focusing on just one goal at a time (and not pursuing multiple different goals). I have the ability and resilience to cope … [Read more...]

Build Your Network and Increase Your Happiness: Three Tips for Increasing Happiness by Building your Personal Brand

Dr. Oz was on the “Today” show this week talking about what he calls “drive-by” relationships where people merely rely on social media to connect with others. I believe people should use social media as a means to an end, with the end goal being a face-to-face experience. True friendships are founded on personal interaction, not just clicking on Like, Friend, Follow or Connect on Facebook, LinkedIn or Twitter. If you want people to invest in you, you have to invest in them. Dr. Oz also stated that women, especially, can feel lonely and depressed even if they have tons of friends on social media. I think that’s because people tend to paint a really happy and overly optimistic picture of their lives online whereas in real life, things aren’t always so hunky dory. When you connect face-to-face with another person, your brain receives a boost of serotonin and oxytocin, two chemicals that make you feel good and increase your feelings of optimism and happiness. Interacting through a … [Read more...]