Show Executive Presence in How You Deal with Critics

We all have them—critics I mean. They can be as close as the person across the breakfast table or as distant as an unknown source of a nasty “Tweet” on your Twitter account. You can’t control what critics say, but you can control your reactions! Maintain composure by considering how the criticism may just be an opportunity for your growth. Dwelling on the negative will only cause stress and doubt. Who needs that?! Leaders are always on stage, being watched by those they are influencing. What a great responsibility it is to choose to react positively! To decide to put forth the effort to be exceptional! To select the action most appropriate! So how do you handle criticism? Here are five ways to handle your critics: Listen with an open mind to what they’re saying. Having an open mind doesn’t mean you agree. It just means you hear the possibilities. Listen and look for opportunities for personal growth. A critic’s words may at the very least help you discover a different … [Read more...]

5 ways to get testimonials to work for you

“Get someone else to blow your horn and the sound will carry twice as far.” – Will Rogers. I recently worked with a client who was in sales and business development. We spent a considerable amount of time talking about testimonials and their value. Testimonials (or recommendations) are what is called “social proof”. To help clients to trust you, you need to show the results you have achieved and how. Testimonials can help capture your achievements. reported. "72% of people said that a positive review (or testimonial) made them trust a business more". Here are 5 reasons why testimonials can work for you: 1. They give hope. The person reading your testimonials makes a direct connection. Between what they need and how you  help . Without you telling them. They think “Wow, I would love that to happen for me.” 2. What others say about us is more important than what we say about ourselves. This way we let others do the talking. 3. Brand leverage. This is … [Read more...]

Building a Brand? Do NOT advertise!

“Advertising doesn’t usually get a new brand off the ground; PR does.” ~ Al & Laura Ries What’s the real difference between PR and advertising and which one works better if you’re building your brand? Well, in this post, I’ll let you know why, in my opinion, PR beats advertising if you’re getting a brand off the ground. 1. Advertising vs PR Simply put, advertising is paid media and PR is earned media. As the old saying goes, ”Advertising is what you pay for, publicity is what you pray for.” Robert Wynne says, “This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue.  It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear.  So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.” With advertising, you tell people how great you are.  With … [Read more...]

Is Your Brand, Camera Ready?

Your executive presence, your image, and reputation all make up your personal brand! Add to these, your video brand. I like to say "get comfortable with being uncomfortable “on camera. Why? Because video is now way more important in building your brand than words, audio or pictures. People want to feel a connection with you and video is the best way to achieve that. Here is an example of my bio that I put into video. I'm told that clients get a "sense" of who I am and what I do, with the added benefit of feeling they kinda, sorta know me just from watching. Check it out and consider doing something similar for your department, company, or using video to send a message to clients. What’s the benefit? By recording a brief video, in a few short minutes you’re able to give people a glimpse of who you are. You can bring to life the story you tell in your LinkedIn profile or in your online posts. You can present your authentic brand and re-purpose that digital real estate in multiple … [Read more...]

12 Effective Ways to Increase Your Self-Confidence

“When you change the way you look at things, the things you look at change.” –Wayne Dyer A very common question that I often get asked is, “How do I increase my self-confidence?” Obviously, most successful people appear to be very self-confident, but is there a method to boost your self-esteem? Actually, there is. Here, I offer 12 effective ways to increase your self-confidence:   1. Change your thoughts, change your life. Whether you like it or not, it’s true: you create the world you live in. The thoughts that you think create the emotions you experience, and those emotions lead you to do certain actions, which finally end in results that shape your world (and your reality). Therefore, it’s wise to say that your thoughts create your reality, simple as that. Now, it’s very empowering to realize that it’s always up to you to choose what thought to put into your mind at any given moment. Compare: A: THOUGHT: This is a difficult exam and 90 percent of test-takers fail. So, … [Read more...]