Top Tips for Writing a Resume in the Digital First World


I recently worked with a client who came to me to say that their resume used to work for them, but now they are not even getting an interview. After talking to the client, a quick Google search located her LinkedIn profile. Her LinkedIn profile was search engine optimised with strong positioning and presented her well. When I got her resume, it was another story: it was a traditional list of tasks and responsibilities that was quite different from the first, positive impression I got from her Google search results. William Arruda recently wrote an article for Forbes that stated: “The resume used to be the tool that would get you noticed. Now, by the time someone has seen your resume, they’ve already Googled you.” In Ctrl Alt Delete, Mitch Joel introduces “digital first”: the concept that the first place we learn about people is online. This means that no matter what industry you are in, when writing a resume in the digital first world, you need to be aware that before someone … [Read more...]

Are You Committed To Your Personal Brand?


“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses; only results.” ~Kenneth Blanchard If you had breakfast this morning, the chicken participated but the pig was committed! Here’s a client’s example of commitment to demonstrating and using his personal brand. I recently worked with a senior executive in one of the big four financial services firms who was definitely committed. This man has a huge responsibility with deadlines pulling him daily in many directions. Yet from the beginning he took to heart everything he learned in our coaching sessions. Each time we met he made the commitment to complete his action items—which he DID…each and every time. The longer we worked together developing his personal brand, the more he saw benefit both personally and professionally. Here are a few outcomes of his commitment: 1. He grew his … [Read more...]

Personal Brand Management: Spring Clean Your Personal Brand

I love the springtime! And, I especially enjoy it because it heralds the beginning of warmer weather, beautiful blooming gardens and more daylight, For me, this time of year is all about a fresh, clean start -- and my favorite activity -- Spring Cleaning! I love cleaning and organizing both home and office. Spring is the perfect time to do the same for your personal brand. So what does this mean and how might it look for you? Here’s how you can get started: Visit all of your online properties. Hopefully you have a handy list of all your properties as well as your username and passwords so you can quickly and easily login and check each one. Your online real estate might include: Your website LinkedIn YouTube Channel Twitter Facebook Podcast / iTunes Pinterest Slideshare Your telephone message ... and more! Review each property and do the following: Review your professional photo. Is your photo up-to-date? If not, it might be the perfect time to get a … [Read more...]

5 Reasons Introverted Intrapreneurs Have Successful Personal Brands


To be labeled an introverted intrapeneur is quite intriguing to say the least. Some may ask, "What exactly is that?" Others may secretly try to say it five times without getting tripped up for amusement's sake. But tongue twister and ambiguity aside, there's something to this combination when it comes to personal branding. Myers-Briggs touches on the psychology of introverts (introversion) as people who are more reserved and get their energy from processing life in their head; as opposed to extroverts (extraversion) who are more outgoing and get their energy by being around other people. When you take the term “intrapreneur," which is a forward-thinking professional who uses their entrepreneurial skills within a company, there is clearly a need for both personality types in the workplace. Imagine a room with both introverts and extroverts: The introverts are looking at the extroverts like, "Ugh, why are they always so extra all the time!" and the extroverts look at the … [Read more...]

6 Ways LinkedIn Can Help Start-Up Soloprenuers and Consultants

Forbes recently reported that “by 2020, many predict that freelancers will make up 50% of the labor force.” I have worked with, and am seeing an increase in the number of clients that are start-up Soloprenuers and Consultants who are setting up a LinkedIn profile as their number one step of setting up their business – even before creating a website. Often, having a strong LinkedIn profile is cheaper and faster for them to set up, they can hit the ground running and access their ideal buyers in corporate markets more easily. Start-up Solopreners and Consultants can use LinkedIn to:  Support establishment and positioning in their niche market. Leverage search engine optimisation with industry keywords allowing them to be found by their ideal audience. Nurture and strengthen relationships with clients and industry professionals that otherwise would be more difficult to identify and connect with. Position themselves to appeal to their ideal audience by tailoring language, … [Read more...]