Are You a Job Title or a Personal Brand?

What do you say when people ask you, “What do you do?” or “What’s your job?” If you’re like most people, you answer with either your job title or the industry you’re in or the company you work for. And THAT’S what makes most people generic, replaceable and just another cog in the wheel in the eyes of the people who matter to them professionally. The key distinction is: Are you a job title or a personal brand? The Difference between a Job Title and a Personal Brand Let me explain what I mean. You have two choices when you want to talk about what you do. You get to decide if you want to be generic or specific. You can be a job title or a personal brand. It’s all up to you. For example, you can say, “I’m a nutritionist.” OR you can say, “I treat your kid’s illness with my proprietary diets.” Another example: you can say, “I’m a real estate agent.” OR you can say, “No matter how bad your credit is, I can help you buy the property of your choosing.”  The difference is in the ‘promise’. A … [Read more...]

8 Reasons Why You’re Not Getting Enough Clients!

Are you a professional providing great service but do not have as many clients as you wish? Do you have expert knowledge about a field of expertise but are invisible to your target audience? Are you one of those people who know they can make a difference in people’s lives but are struggling to get more clients? Well, you’re not alone. Almost all of my clients  suffer from these common syndromes when they first hire me. Let me give you 8 reasons why you're not getting enough clients. These 8 reasons actually fall under two main categories: 1. Internal blocks Internal blocks could be one or a combination of the following: a loud inner critic – sending you messages such as ‘You’re not good enough’, ‘You’re a fraud’, ‘Who do you think you are?’, and so on. false assumptions –when you tell yourself ‘This has never worked out in the past. Why should it work this time?’ false interpretations – e.g., ‘I don’t think my boss will ever give me a raise because last time we … [Read more...]

Presenting with Presence is An Art

Taking what comes at you from the audience and turning it to your advantage is an art. That takes practice. And skill. Some people have a gift for doing this - while most of us must learn the skills.   Here's a few thoughts on how to give a presentation with presence and be ready for comments. 1 - Cut to the chase. Rabbit trail discourse only chases the rabbit around the field.  If you're asked a question, know your content so well that you don't have to look at notes to give an intelligent answer. 2 - Be prepared. Know exactly what message you intend to give and stick to the facts - the fewer the better. The deck doesn't have to be huge - it does have to be targeted. 3 - Stop, think, then answer. There's nothing wrong with a pause to be sure you have heard, really heard the question. 4 - Listen intentionally and intently. If you're focusing on how to respond, it's too easy to misinterpret the question. And that can lead to rambling. And there goes your presence. … [Read more...]

The Surefire Way to Choose Your Niche and Specialty

A super-important factor in attracting more clients is to choose your niche and specialty carefully. Your niche or target audience is actually the people you want to work with; people who will pay you directly for your services, their sponsors, or people who influence those who’ll pay you. Your specialty is the specialized service or value that you promise to deliver to them. Lots of self-employed people and professionals have a difficult time choosing a niche/specialty and I’ve covered the importance of this in my previous posts. It all boils down to this simple concept: as Grant Leboff says, “Which would you rather be, a small fish in a big pond or a big fish in a small pond?” Anyway, in this post, I’d like to give you a step-by-step approach and a surefire way to choose your niche and specialty. Pinpoint Your Niche Write down your wish list. Think of all the different audiences that you wish to reach out to. Against common wisdom, don’t try to hold the brakes here. Think of … [Read more...]

The Perfect Way to Break Down Your Business Goals into a Plan

Some of my clients sometimes complain that they have clear long-term goals, but although they’re exhilarated by their vision, they’re lost as to what the necessary steps are to get there and how they should go about taking action on them. In this blog, I’m going to talk about how you can break down your goals into a plan by “reverse engineering your goals”. Just a quick note What I’ll be focusing on in this post is the skill of how to break down your goals into actionable items by reverse engineering them. However, I’d like to mention that your inaction regarding your goals might also be due to other common factors such as the following: You doubt your ability to succeed because there’s a voice in your head that says, “You’re not good enough”. To learn about your inner critic and how to deal with it, I highly recommend this video by Rick Carson. You think because you’ve failed frequently in the past, you won’t succeed this time, either. You have a limiting belief that the … [Read more...]