5 ways to get testimonials to work for you

“Get someone else to blow your horn and the sound will carry twice as far.” – Will Rogers. I recently worked with a client who was in sales and business development. We spent a considerable amount of time talking about testimonials and their value. Testimonials (or recommendations) are what is called “social proof”. To help clients to trust you, you need to show the results you have achieved and how. Testimonials can help capture your achievements. Entrepreneur.com reported. "72% of people said that a positive review (or testimonial) made them trust a business more". Here are 5 reasons why testimonials can work for you: 1. They give hope. The person reading your testimonials makes a direct connection. Between what they need and how you  help . Without you telling them. They think “Wow, I would love that to happen for me.” 2. What others say about us is more important than what we say about ourselves. This way we let others do the talking. 3. Brand leverage. This is … [Read more...]

Building a Brand? Do NOT advertise!

“Advertising doesn’t usually get a new brand off the ground; PR does.” ~ Al & Laura Ries What’s the real difference between PR and advertising and which one works better if you’re building your brand? Well, in this post, I’ll let you know why, in my opinion, PR beats advertising if you’re getting a brand off the ground. 1. Advertising vs PR Simply put, advertising is paid media and PR is earned media. As the old saying goes, ”Advertising is what you pay for, publicity is what you pray for.” Robert Wynne says, “This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue.  It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear.  So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.” With advertising, you tell people how great you are.  With … [Read more...]

Is Your Brand, Camera Ready?

Your executive presence, your image, and reputation all make up your personal brand! Add to these, your video brand. I like to say "get comfortable with being uncomfortable “on camera. Why? Because video is now way more important in building your brand than words, audio or pictures. People want to feel a connection with you and video is the best way to achieve that. Here is an example of my bio that I put into video. I'm told that clients get a "sense" of who I am and what I do, with the added benefit of feeling they kinda, sorta know me just from watching. Check it out and consider doing something similar for your department, company, or using video to send a message to clients. What’s the benefit? By recording a brief video, in a few short minutes you’re able to give people a glimpse of who you are. You can bring to life the story you tell in your LinkedIn profile or in your online posts. You can present your authentic brand and re-purpose that digital real estate in multiple … [Read more...]

12 Effective Ways to Increase Your Self-Confidence

“When you change the way you look at things, the things you look at change.” –Wayne Dyer A very common question that I often get asked is, “How do I increase my self-confidence?” Obviously, most successful people appear to be very self-confident, but is there a method to boost your self-esteem? Actually, there is. Here, I offer 12 effective ways to increase your self-confidence:   1. Change your thoughts, change your life. Whether you like it or not, it’s true: you create the world you live in. The thoughts that you think create the emotions you experience, and those emotions lead you to do certain actions, which finally end in results that shape your world (and your reality). Therefore, it’s wise to say that your thoughts create your reality, simple as that. Now, it’s very empowering to realize that it’s always up to you to choose what thought to put into your mind at any given moment. Compare: A: THOUGHT: This is a difficult exam and 90 percent of test-takers fail. So, … [Read more...]

How to Create a Career Advisory Board

Networking is critical for building your personal brand, especially in a competitive job market. You may have the experience, education and work ethic to be successful on paper, but a lot of us lack a crucial social component that’s necessary to take a career to the next level. Building a career advisory board is a strategy that works, whether you’re fresh out of school or a seasoned professional. Rather than having just a couple of mentors, a board offers multiple points of view which can help you examine your challenges from different perspectives. Turning to a group of individuals that you trust, respect and admire to give you advice and guidance provides the foundation a lot of professionals need to thrive in their field. Here are 5 steps to help you build your own career advisory board:   Address Your Goals First, figure out where you are going and exactly how your advisory board can help. You’ll need to be very straightforward, otherwise you’ll be wasting … [Read more...]